Some Facts
From "A Portrait of Generation Next: How Young People View Their Lives, Futures and Politics"
Pew Research Center: http://people-press.org/reports/display.php3?ReportID=300
- They use technology and the internet to connect with people in new and distinctive ways.
- Text messaging, instant messaging and email keep them in constant contact with friends.
- About half say they sent or received a text message over the phone in the past day, approximately double the proportion of those ages 26-40.
- They are the "Look at Me" generation.
- Social networking sites like Facebook, MySpace and MyYearbook allow individuals to post a personal profile complete with photos and descriptions of interests and hobbies.
- A majority of Gen Nexters have used one of these social networking sites, and more than four-in-ten have created a personal profile.
From "How Americans Use IM"
Pew Research Center: http://www.pewinternet.org/PPF/r/133/report_display.asp
- More than four in ten online Americans instant message (IM).
- That reflects about 53 million American adults who use instant messaging programs.
- About 11 million of them IM at work and they are becoming fond of its capacity to encourage productivity and interoffice cooperation.
From "Online Videos Go Mainstream"
Pew Research Center: http://pewresearch.org/pubs/552/online-videos-go-mainstream
- Majority of adult internet users in the U.S. (57%) report watching or downloading some type of online video content and 19% do so on a typical day.
- Three-in-four young adult internet users (76%) report online consumption of video, compared with 57% of online adults ages 30-49.
- Less than half (46%) of internet users ages 50-64 watch or download video and just 39% of those age 65 and older do so.
- How they are using video:

- Fully 57% of online video viewers share links to the videos they find online with others. (Do we support this type of "viral" sharing of information and library resources?)
- At the moment, few online video viewers are paying for any of the video they watch; just 7% say they have paid to access or download video online.
From "Wikipedia Users"
Pew Research Center: http://www.pewinternet.org/pdfs/PIP_Wikipedia07.pdf
- 36% of online American adults consult Wikipedia
From "Tagging"
PEW Research Center: http://www.pewinternet.org/PPF/r/201/report_display.asp

National School Boards Association
- Social Networking = technical functions that allow users to easily create, share and respond to information.
- 60% of students report using social networking to discuss education-related topics.
- The majority of districts use some kind of social networking software to communicate with students, parents or the community.
"Here's the truth:
- We are losing the interest of our users.
- We no longer consistently offer the services our users want.
- We are resistant to changing services that we consider traditional or fundamental to library service.
- We are no longer the first place many of our current and potential customers look for information."
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